{"id":110,"date":"2019-08-24T14:04:29","date_gmt":"2019-08-24T14:04:29","guid":{"rendered":"https:\/\/seopoz.com\/blog\/?p=110"},"modified":"2019-11-17T13:47:18","modified_gmt":"2019-11-17T13:47:18","slug":"seo-metrics","status":"publish","type":"post","link":"https:\/\/seopoz.com\/blog\/seo-metrics\/","title":{"rendered":"The most important SEO metrics"},"content":{"rendered":"

Here I define the most important SEO metrics and show you how to watch them in SeoPoz<\/a> platform.<\/p>

1. Organic website traffic (clicks from search engine)<\/strong><\/p>

The main purpose of doing SEO is to gain more visitors to your website. All visitors who comes from search engines is called Organic traffic.<\/strong> This metric is essential in term of all your SEO activity.<\/p>

In SeoPoz platform you can see your website’s organic traffic in Clicks<\/strong> column. <\/p>

\"\"<\/a><\/figure>

It’s not all your organic traffic, because we only count traffic from Google search engine and only traffic which leads from query search. Visitors from other search engines you can check in Google Analytics report.<\/p>

\n\nWhile other metrics might show a trend, this metric gives you quantifiable proof that your efforts are actually bringing in more visitors.\n\n<\/p>

2. Impressions & CTR<\/strong><\/p>

Impressions is a number of times your website has been listed in Google results page. In SeoPoz platform you can see your impressions in Impr.<\/strong> column.<\/p>

\"\"<\/a><\/figure>

CTR <\/strong>– Click Through Rate is another very important SEO metric. CTR <\/strong>showing how often people who see your website in Google results end up by clicking it. CTR <\/strong>calculated by this formula:<\/p>

\"\"<\/figure>

CTR <\/strong>indicates how well your content appeals to your audience. <\/p>

3. Backlinks & Referring domains<\/strong><\/p>

One of the key SEO metrics determined by backlinks and referring domains. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain\u2019s backlink profile. <\/p>

\"\"<\/a><\/figure>

\n\nThere is a strong correlation between your website rankings and number of Backlinks <\/strong>to your website. \n\n<\/p>

4. Authority Metrics<\/strong> <\/p>

The sheer number of backlinks isn’t enough. You want to measure the quality of the backlinks you’re building, as well as the increasing authority of your own site. <\/p>

One of the most known authority metrics are Domain Authority<\/strong> (DA) & Page Authority<\/strong> (PA). This is the term coined by Moz <\/strong>to gauge the “authority” of a domain name on a scale of 0-100 (based on links, brand mentions, etc.). Another well known metric is Alexa Rank.<\/strong><\/p>

\"\"<\/a><\/figure>

Alexa Rank<\/strong> is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank<\/strong> of 1 being the most popular. Alexa Rank<\/strong> reveals how a website is doing relative to all other sites, which makes it a great KPI<\/a> for benchmarking and competitive analysis. Alexa Rank<\/strong> is calculated using a proprietary methodology that combines a site\u2019s estimated traffic and visitor engagement over the past three months. <\/p>

5. Keyword Rankings<\/strong> <\/p>

Keyword Position<\/strong> in Google search results. You can find very detailed report about keyword rankings in Keywords <\/strong>section.<\/p>

\"\"<\/a><\/figure>

Keyword Search Volume <\/strong>– is the number of searches that are expected for a keyword within a month.<\/p>

\"\"<\/a><\/figure>

6. Engagement Metrics<\/strong><\/p>

Bounce rate<\/strong> is the number of visitors who left your site without clicking any link (or hitting the ‘back’ button on the browser). This is expressed as a percentage.<\/p>

\"\"<\/a><\/figure>

Session duration<\/strong> is the amount of time visitors spend on your site on average.<\/p>

\"\"<\/a><\/figure>

Page views<\/strong> is the number of pages your users visit on average before leaving the site.<\/p>

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Here I define the most important SEO metrics and show you how to watch them in SeoPoz platform. 1. Organic website traffic (clicks from search engine) The main purpose of doing SEO is to gain more visitors to your website. All visitors who comes from search engines is called Organic traffic. This metric is essential … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","hentry","category-seo"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts\/110"}],"collection":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/comments?post=110"}],"version-history":[{"count":11,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":221,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts\/110\/revisions\/221"}],"wp:attachment":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/media?parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/categories?post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/tags?post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}