{"id":139,"date":"2019-08-27T10:02:04","date_gmt":"2019-08-27T10:02:04","guid":{"rendered":"https:\/\/seopoz.com\/blog\/?p=139"},"modified":"2019-09-18T13:49:54","modified_gmt":"2019-09-18T13:49:54","slug":"top-7-seo-ranking-factors","status":"publish","type":"post","link":"https:\/\/seopoz.com\/blog\/top-7-seo-ranking-factors\/","title":{"rendered":"Top 7 SEO Ranking Factors"},"content":{"rendered":"<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Google Just Told Us Their #1 Ranking Factor\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/8FTNZVrpcBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure><p>1. <strong>Content relevance<\/strong><\/p><p>Google\u2019s job is to help users find what they\u2019re looking for. When it comes down to it, that\u2019s all they\u2019re doing. So, having content or writing articles that answer very specific search terms, something somebody actually looking for is very important.<\/p><p>You can\u2019t just write like one tip for fishing and hoping that\u2019s gonna rank. It\u2019s got to be a response to somebody\u2019s really specific search.<\/p><p>2. <strong>Websites that are mobile-friendly<\/strong><\/p><p>Google\u2019s mobile-first index is now a reality, which means it\u2019s drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers. If your site isn\u2019t mobile-optimized you risk being out in the cold, in SEO terms at least.<\/p><p>3. <strong><a href=\"https:\/\/seopoz.com\/blog\/how-to-check-your-website-page-speed\/\">Page speed<\/a> (Especially Mobile Page speed)<\/strong><\/p><p>Page load speed is becoming a more and more important ranking factor to Google, as more people use their mobile devices and this one is really hard.<\/p><p>Go to another browser right now and open up&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\">Google page speed insights<\/a>&nbsp;and go check 1-2 pages on your website. If your page load speed for mobile is above 60, you\u2019re doing extremely well. Most WordPress websites can even get there.<\/p><p>4. <strong>Domain age and Authority<\/strong><\/p><p>If you have a domain that has been penalized in the past by user using really spammy techniques or you have a domain that is brand new, Google is not going to be able to attribute much trust and authority to your domain in the short term. It\u2019s going to take some work to overcome this issue.<\/p><p>But over time as your domain get some history behind it, as you have more and more articles that are doing well with the user testing, as you get good high-quality links to other articles on your website. Then Google could trust your domain and hence you\u2019ll be able to&nbsp;<strong>rank much higher, much faster<\/strong>. Even if you start a brand new website.<\/p><p>5. <strong>Content quality and length<\/strong><\/p><p> Google\u2019s search algorithm relies on keywords. These are the words and phrases searchers use when they\u2019re looking for information. They\u2019re also the words and phrases that describe the topics your site is about. Ideally, those will match up. <\/p><p>\n\nOne negative <a href=\"https:\/\/seopoz.com\/blog\/how-to-check-seo-ranking-of-your-website\/\">SEO ranking<\/a> factor to be aware of is duplicate content. For SEO, fresh, original content is always best.&nbsp;\n\n<\/p><p>6. <strong>Quality backlinks<\/strong><\/p><p>\n\nPage relevancy measures the thematic relevance of a website page\u2019s content compared to the backlinked websites on that page. If you are working with another website to build a link to your website, it\u2019s critical that there is thematic relevance within the content of that page.\n\n<\/p><p>\n\nThematic relevance is defined as a measurement of how relevant a piece of content is to a particular keyword phrase, beyond simply determining if that keyword occurs in the content. If semantically relevant phrases, words, and themes exist within the page content, it\u2019s considered thematically relevant and a high-quality backlink.\n\n<\/p><p>7. <strong>User experience<\/strong><\/p><p>\n\nUsing various SEO tactics can propel your website to the top of relevant SERPs, but the effort will go to waste if potential visitors are not provided with a quality browsing experience. Website owners should therefore focus on creating the best possible browsing experience as their first priority.&nbsp;\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>1. Content relevance Google\u2019s job is to help users find what they\u2019re looking for. When it comes down to it, that\u2019s all they\u2019re doing. So, having content or writing articles that answer very specific search terms, something somebody actually looking for is very important. You can\u2019t just write like one tip for fishing and hoping &#8230; <a title=\"Top 7 SEO Ranking Factors\" class=\"read-more\" href=\"https:\/\/seopoz.com\/blog\/top-7-seo-ranking-factors\/\" aria-label=\"Read more about Top 7 SEO Ranking Factors\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-seo"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts\/139"}],"collection":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":8,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":161,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions\/161"}],"wp:attachment":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}