{"id":390,"date":"2021-01-29T16:36:31","date_gmt":"2021-01-29T16:36:31","guid":{"rendered":"https:\/\/seopoz.com\/blog\/?p=390"},"modified":"2021-01-31T15:41:23","modified_gmt":"2021-01-31T15:41:23","slug":"10-social-media-metrics-that-matter-to-digital-marketers-in-2021","status":"publish","type":"post","link":"https:\/\/seopoz.com\/blog\/10-social-media-metrics-that-matter-to-digital-marketers-in-2021\/","title":{"rendered":"10+ Social Media Metrics that Matter to Digital Marketers in 2021"},"content":{"rendered":"<p>Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message.<\/p><ol class=\"wp-block-list\"><li>An average user spends about <strong>2 hours and 29 hours<\/strong> on social media each day.<\/li><li><strong>99%<\/strong> of all social media users are accessing platforms via their mobile devices, at least at some point.<\/li><li><strong>Facebook <\/strong>continues to be the most popular social media platform among global users. <strong>Facebook <\/strong>has more than <strong>2.7 billion<\/strong> monthly active users<span class=\"has-inline-color has-secondary-color\">.<\/span><\/li><li><strong>India <\/strong>has the most <strong>Facebook <\/strong>users in the world, with more than <strong>310 million users<\/strong>. After India goes: the USA (190 million), Indonesia (140 million), and Brazil (130 million).<\/li><li><strong>The USA<\/strong> has the most <strong>Instagram <\/strong>users in the world, with <strong>140 million users<\/strong>. Following the USA, the countries with the most Instagram users in the world are India (120 million), Brazil (95 million), Indonesia (78 million), and Russia (54 million).<\/li><li><strong>YouTube <\/strong>has more than<strong> 2 billion users<\/strong> worldwide. The average visitor spends <strong>17 minutes and 22 seconds<\/strong> on YouTube daily.<\/li><li><strong>Snapchat <\/strong>has <strong>433 million users<\/strong> globally. The USA has the largest <strong>Snapchat <\/strong>base with almost 102 million users.<\/li><li>There are <strong>722 million<\/strong> <strong>LinkedIn <\/strong>members worldwide. <strong>59.9%<\/strong> of all <strong>LinkedIn <\/strong>users worldwide are ages: <strong>25 to 34<\/strong>.<\/li><li>There are over <strong>174 million LinkedIn<\/strong> members in the <strong>USA<\/strong>, more than 71 million members are in India, more than 52 million members in China, and more than 46 million members in Brazil.<\/li><li>About <strong>1.3 million users<\/strong> joined social media every day in 2020.<\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. An average user spends about 2 hours and 29 hours on social media each day. 99% of all social media users are accessing platforms via their mobile devices, at least at some point. Facebook continues to &#8230; <a title=\"10+ Social Media Metrics that Matter to Digital Marketers in 2021\" class=\"read-more\" href=\"https:\/\/seopoz.com\/blog\/10-social-media-metrics-that-matter-to-digital-marketers-in-2021\/\" aria-label=\"Read more about 10+ Social Media Metrics that Matter to Digital Marketers in 2021\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing"],"jetpack_featured_media_url":"https:\/\/seopoz.com\/blog\/wp-content\/uploads\/2021\/01\/social-media-1795578_1280.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts\/390"}],"collection":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":4,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":397,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/posts\/390\/revisions\/397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/media\/399"}],"wp:attachment":[{"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seopoz.com\/blog\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}