The Keyword Ranking Report measures your search engine rankings for targeted keywords and analyzes changes in that ranking over time. When it comes to search engine marketing, this is the quintessential KPI as it demonstrates how effective you are at getting ranked on Google's SERPS (search enginge results pages) and attracting organic traffic. It’s a well-accepted fact that the top 3 keywords receive about 65% of clicks from searchers but more importantly they also account for 45% of total ad revenue - which means higher keyword rank = more money!
These are metrics that give you an overall view of how your efforts are paying off.
Organic Website Traffic
The ultimate goal of any SEO campaign is to get your website more visitors. Organic traffic, which are the people who come from search engines, comprise a large part in all metrics used for measuring success.
Impressions & CTR
Click Through Rate is another very important SEO metric. When people see your website in Google results and click on it, this shows how often they end up there.
Keyword Rankings
You might not be able to rely on tracking keyword rankings as the only measure of success, but it’s still a good indicator that your strategy is starting to pay off.
Backlinks & Referring Domains
One of the most important SEO metrics is determined by backlinks and referring domains. Backlinks are links from outside webpages that point to pages on your domain; essentially linking back from their webpage to yours.
Engagement Metrics
A page with the highest bounce rate is also a site that has the lowest chance of converting - so if you want more conversions on your website, make sure your users are engaging!
Conversions (Sales and Leads)
After all, an increase in organic conversions can be a clear indication of the success that you've worked hard towards.
The SeoPoz report helps our clients keep track of their site's progress by giving them insight into the page's growth after using our SEO tools and highlighting the areas that require a change to help grow further. Different clients have different requirements, and our SEO ranking reports are made by keeping in mind their requirements.
Our clients can easily track and monitor the google ranking through the SeoPoz ranking report. Once the client provides us with a list of keywords and information about their competitors, we provide regular updates and easy tracking. We also provide visual aids for the clients to know how our SEO efforts are paying off which includes visibility graphs that provide a better understanding of the click-through rate and help us understand the site's requirements for its betterment.
The SeoPoz ranking report also helps the client to keep track of changes in keyword rank. This helps us look at any shortcomings that might lead to a potential drop-off in the client's page visibility.
Our ranking page also provides you with information on organic traffic and whether our company's different tactics bring in more traffic. It is also helpful in showing the keywords that are pulling in the maximum amount of traffic to optimize them even further for the client.
The SeoPoz ranking report gives clients an idea about the types of keywords people are searching for, how many people are searching similar types of keywords and what is the formatting they are looking for the information they are seeking. The reports help uncover the search volume of the keywords and keyword phrases relevant to the site.
Long-tail keywords with lower search volumes help with a better conversion rate, as they pull in specific clients interested in specific and intentional keywords. You may also keep track of the various questions that the clients are asking to help with the traffic growth on the page and continuously make changes for the keywords that are not performing well.
Our SeoPoz performnce report helps you keep track of the SEO results after using our tactics to optimize your web pages and keywords to rank higher on the search engine, which attracts quality traffic to the webpage, which helps to keep track of the weekly and monthly traffic on the page to indicate the overall progress of the SEO strategies. You can also use it to keep track of the CTRs to see how effective the meta descriptions and title tags are at pulling organic traffic.
You can check the impact of your keyword management on search marketing through the SeoPoz report. It helps to keep track of the various keyword management elements. Firstly, it helps to keep track of the keyword discovery rate that means you can keep track of the keywords that the various consumers are searching on to find your clients website; this helps to discover the keyword opportunities that see whether the used keywords are productive or irrelevant.
It will also help you to segment the similar keywords into groups that will help your client’s website have the most product and highly relevant keyword grouping and organization which will help to save a lot of precious time, provide a higher ranking and also help with a better-quality score to have a higher ad placement on the search engines.
The SeoPoz report provides clients with scheduled emails that keep track of the sudden drop or rise in the keyword ranking or keep up with the campaign keyword trends that help keep track of the pages and keywords requiring extra attention. This will help you keep track of your ranking in the SERP results and notify you if you enter or drop out of the top results after using our optimization tactics.
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