10+ Social Media Metrics that Matter to Digital Marketers in 2021

Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message.

  1. An average user spends about 2 hours and 29 hours on social media each day.
  2. 99% of all social media users are accessing platforms via their mobile devices, at least at some point.
  3. Facebook continues to be the most popular social media platform among global users. Facebook has more than 2.7 billion monthly active users.
  4. India has the most Facebook users in the world, with more than 310 million users. After India goes: the USA (190 million), Indonesia (140 million), and Brazil (130 million).
  5. The USA has the most Instagram users in the world, with 140 million users. Following the USA, the countries with the most Instagram users in the world are India (120 million), Brazil (95 million), Indonesia (78 million), and Russia (54 million).
  6. YouTube has more than 2 billion users worldwide. The average visitor spends 17 minutes and 22 seconds on YouTube daily.
  7. Snapchat has 433 million users globally. The USA has the largest Snapchat base with almost 102 million users.
  8. There are 722 million LinkedIn members worldwide. 59.9% of all LinkedIn users worldwide are ages: 25 to 34.
  9. There are over 174 million LinkedIn members in the USA, more than 71 million members are in India, more than 52 million members in China, and more than 46 million members in Brazil.
  10. About 1.3 million users joined social media every day in 2020.
Facebook Comments

What is the best SEO audit tools?

There is a quick overview of the best SEO analysis and SEO audit tools online.

Website Audit Tools

WooRank https://www.woorank.com/ Our tools give you actionable insight to help you optimize your online sales and marketing efforts
SEO Site Checkup https://seositecheckup.com/ Search Engine Optimization Made Easy
SEOptimer https://www.seoptimer.com SEO Audit & Reporting Tool
SEO Tester Online https://www.seotesteronline.com/ Powerful SEO Analysis Online for your website
Site Checker https://sitechecker.pro/ Improve your SEO rating with the best website checker

Facebook Comments

SeoPoz Updates Summer 2020 – New Dashboards and Reports

During this summer we have launched many updates on SeoPoz’s platform. Let’s see what’s new.

First of all, we rebuilt all our dashboards and reports:

Now all dashboards represent all your SEO traffic by 3 dates range: Last 7 days, last 28 days, last 3 months.

SEO dashboards

Also, we have added the Change columns to the dashboard, so you can easily view how you perform compared to the previous period.

Top 10 keywords dashboard

You can see that now all data are grouped in a more convenient way. It displays top regions, keywords, and pages of your project. You can view top keywords by region and track your favorite keywords directly from the Top 10 Keywords dashboard.

Also, we have launched Pages Traffic Report, where you can easily find all your ranked pages ordered by traffic.

Pages Traffic Report

And lastly, we introduced Keywords Watchlist where you can easily track your favorite keywords. This report is updated every day, so you can see how your keyword rankings are changed in a day, week, or month.

Keywords Watchlist

Now you can add any keyword in your watchlist by clicking on Add keywords button. This allows you to track even those keywords that are not yet appearing on the Google search engine.

Let’s try these new reports and dashboards in your working environment and write us your feedback.

Also, stay tuned, we are working on many new updates now and great features will come soon.

If you have any question please ask it in a comments section below or write a question in Customer Support.

Customer Support
Facebook Comments

SeoPoz Updates 2020 May – White Label Email Reports

We are continuing our white label integration and today I want to introduce you with White Label email reporting.

First of all, you need to go to Settings and choose the White label section.

White label reports

Then you need to click on the checkbox to turn it on. Also, you need to set up your branding there.

Upload the logo that you want to use in your emails, enter the company name (From name), and change the reply to email address. After making changes, click “Save”.

After you do that, you will receive White-label email reports to your main account’s email address. (Image below)

White label report

All users can use this feature for free now. But if you want your emails to go straight to your clients’ email addresses, then you need to subscribe to one of our paid plans. After subscription you can set up custom reporting emails for any website.

Email reports

In Websites Manager you can change the Reporting email for all your websites by clicking on the Reporting Email column.

Set reporting email

When you set up the Reporting email we will send a confirmation email to it.

You can receive White-label SEO reports only when your Reporting email is confirmed.

Confirm White label reports

After your client confirms his email address, he will receive your scheduled SEO reports.

That’s all for White-label email reports. If you have any questions please write to me on LinkedIn or contact us on the Facebook page: https://www.facebook.com/seopoz

Facebook Comments

SeoPoz Updates 2020 March – White Label – PDF Reports

This month we launched some new updates on SeoPoz’s platform. Let’s see what’s new.

Now we are focusing on these 5 SEO reports:

  1. Weekly Websites Overview Report;
  2. Daily Favorite Keywords Report;
  3. Daily Keyword Ranking Changes Report;
  4. Weekly Keyword Ranking Changes Report;
  5. Monthly Keyword Ranking Changes Report;

For all these SEO reports we have created white label downloadable PDF reports. You can find a link down below of report page. For example: Daily Favorite Keywords Report

Daily Favorite Keywords Report

Click on the Download PDF report button and that will generate you a fresh white-label PDF report.

Daily Favorite Keywords Report

Stay tuned, we are working on new SEO reports now and new updates will come next month too.

That’s all for March. If you have any question please ask it in a comments section below or write a question in Customer Support.

Facebook Comments

Affiliate Program

We want to introduce You with our new Affiliate Program and invite You to become our affiliate marketer.

Our affiliate marketers are our partners. We aim to grow together with them, while maintaining a mutually beneficial relationship. We help our marketers, while providing large payouts that are fair. That reflects how seriously we take this partnership.

Affiliate marketers partner with product and service distributors. They promote them through other channels (Email, Social media, PPC), while earning money for the sales they bring in. Pretty simple, right? It’s a great way of earning passive income and growing your audience. Helping them find products they would love.

How to become SeoPoz’s affiliate marketer?

It’s very easy. First of all, let’s create your SeoPoz account if you don’t have it. Once you’re logged in, go to the Affiliate Account section (top right menu Affiliate Program) and click the link Create Affiliate Account.

Affiliate Program

After that, your affiliate link will be created. Use this link to promote our SEO tool!

Affiliate Program

What commissions can I get?

You can get 30% commissions on every payment made through your referral link. For example, if a user who has followed your referral link or banner purchased a $100 plan, you will receive $30 commissions. Next, the user becomes your referral, and all his subsequent purchases or any billing plan prolongations will bring you 30% of the price paid.

What is the minimum amount of revenue required to receive a payout?

Affiliates are eligible for payout once their earnings balance reaches $50. If you do not make over $50 in a given month, the amount made will continue rolling over to the next month until the minimum threshold is met.

If you want to learn more about our Affiliate Program, please log in and go to the Instructions and FAQ section.

Also, if you have any questions please ask it in a comments section below or write a question in Customer Support.

Back to Knowledge Base

Facebook Comments

SeoPoz Updates – 2019 September

This month we launched some awesome updates on SeoPoz’s platform. Let’s see what’s new.

First of all, we updated our Keywords section, now you can select your favorite keywords and generate reports for it. Let’s see how to set up it.

  1. You need to select your favorite keywords.
  2. You can get all your favorite keywords by clicking on a top Favorites filter button.
  3. You can see a daily report of your selected keywords in the Favorite Keywords Report.

Favorite Keywords Report gives you a daily overview of your selected keywords. The main difference in this report is that you can see what exactly position was on a specified date and how position changed during a week and month.

Also, we added some new data to keyword overview popup. We added clicks, impressions and CTR metrics. Now you can view longer history of keyword rankings, but longer history you can see only with Standard and Premium subscribed plans.

We are continuing to remake our Reports section. The second new report this month is the Weekly All Websites Overview Report.

In this report, you can track all your websites performance in one place week by week. You can see average position, clicks and impressions during a week and how it changed comparing with previous week. If you have many websites this report is the top time saving and makes you well informed about all your SEO activity. Be sure to add all your websites in Websites Manager.

And finally, we added 2 new dashboards in Website Overview:

  1. Top Keywords by Search Volume.
  2. Top Keywords by Average position.

Let’s try these new reports and dashboards in your working environment and write us your feedback.

Also, stay tuned, we are working on many new updates now and great features will come next month too.

That’s all for September. If you have any question please ask it in a comments section below or write a question in Customer Support.

Facebook Comments

How to track your keyword rankings for FREE ??

Today we have many SEO tools which track your keyword rankings and all your SEO activity, but most of them are paid or inaccurate. Usually, SEO tool scrapes data from Google and then display it to their system. This way scraped results becomes personalized and inaccurate, it very depends on the user’s location, previous searches and so on. But there is a way to get actual keyword ranking positions from Google. Because Google itself provides this data with Google Search Console and Google Analytics (free tools). Both tools are great, but when you need to get keyword rankings or make more advanced SEO reports it becomes difficult to set up. Today I want to introduce you with awesome SEO tool which solves all these problems.

Let me introduce you with SeoPoz keyword rank tracker and SEO reporting tool.

With SeoPoz you can watch all your organic SEO traffic for free. You can track keyword rankings, how it changes over a time frame and set up impressive SEO reports with just a few clicks.

So how SeoPoz gets keyword rankings and all SEO data?

If you long time in SEO you should know such tools like Google Search Console and Google Analytics. These tools provided free of charge for webmasters, which allows them to check SEO performance and optimize the visibility of their websites. Also, Google provides free APIs of these tools.

SeoPoz gets keyword rankings from Google Search Console API and gets all SEO traffic data from Google Analytics API. This is why it can provide free keyword tracking up to 5000 keywords. If we compare with other SEO rank trackers, SeoPoz gives you 100 times more free keywords than other tools. Also because SeoPoz gets data from Google directly, it can provide the most accurate results.

Let’s look at how SeoPoz extracts data from Google Search Console and prepare it in a very comfortable way.

After you successfully connected your Google Search Console to SeoPoz platform you can access Keywords database (Image above). In this table, you can see all your keywords current rankings, change of position in a time frame, search volume, impressions, clicks, CTR and the date it was updated. Also, you can get more detailed ranking history by clicking on the left ‘Info’ button.

You can export all this data to Excel, PDF or CSV. Also, you can track your keyword ranking changes day by day, week by week or month by month. This feature you can find in the Reports section.

Seopoz provides many different SEO reports and quick dashboards. For example, you can select your favorite keywords and prepare reports only with them or get a report which keywords perform the best in last week, which has the most clicks or impressions.

And finally, you can set up automatic notifications to your email inbox. You can get daily, weekly or monthly keyword ranking changes, track which keywords appear in Google search results and which get lost.

Email notifications are separate for every website, so you can get only the most important ones.

Let’s see how email reports look like (Image below).

This awesome SEO tool makes you focused on what is happening with your website and how your SEO improvements work. Let’s try SeoPoz it really worth it!

Facebook Comments

Top 7 SEO Ranking Factors

1. Content relevance

Google’s job is to help users find what they’re looking for. When it comes down to it, that’s all they’re doing. So, having content or writing articles that answer very specific search terms, something somebody actually looking for is very important.

You can’t just write like one tip for fishing and hoping that’s gonna rank. It’s got to be a response to somebody’s really specific search.

2. Websites that are mobile-friendly

Google’s mobile-first index is now a reality, which means it’s drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers. If your site isn’t mobile-optimized you risk being out in the cold, in SEO terms at least.

3. Page speed (Especially Mobile Page speed)

Page load speed is becoming a more and more important ranking factor to Google, as more people use their mobile devices and this one is really hard.

Go to another browser right now and open up Google page speed insights and go check 1-2 pages on your website. If your page load speed for mobile is above 60, you’re doing extremely well. Most WordPress websites can even get there.

4. Domain age and Authority

If you have a domain that has been penalized in the past by user using really spammy techniques or you have a domain that is brand new, Google is not going to be able to attribute much trust and authority to your domain in the short term. It’s going to take some work to overcome this issue.

But over time as your domain get some history behind it, as you have more and more articles that are doing well with the user testing, as you get good high-quality links to other articles on your website. Then Google could trust your domain and hence you’ll be able to rank much higher, much faster. Even if you start a brand new website.

5. Content quality and length

Google’s search algorithm relies on keywords. These are the words and phrases searchers use when they’re looking for information. They’re also the words and phrases that describe the topics your site is about. Ideally, those will match up.

One negative SEO ranking factor to be aware of is duplicate content. For SEO, fresh, original content is always best. 

6. Quality backlinks

Page relevancy measures the thematic relevance of a website page’s content compared to the backlinked websites on that page. If you are working with another website to build a link to your website, it’s critical that there is thematic relevance within the content of that page.

Thematic relevance is defined as a measurement of how relevant a piece of content is to a particular keyword phrase, beyond simply determining if that keyword occurs in the content. If semantically relevant phrases, words, and themes exist within the page content, it’s considered thematically relevant and a high-quality backlink.

7. User experience

Using various SEO tactics can propel your website to the top of relevant SERPs, but the effort will go to waste if potential visitors are not provided with a quality browsing experience. Website owners should therefore focus on creating the best possible browsing experience as their first priority. 

Facebook Comments
Wordpress Social Share Plugin powered by Ultimatelysocial