SeoPoz Updates – 2019 September

This month we launched some awesome updates on SeoPoz’s platform. Let’s see what’s new.

First of all, we updated our Keywords section, now you can select your favorite keywords and generate reports for it. Let’s see how to set up it.

  1. You need to select your favorite keywords.
  2. You can get all your favorite keywords by clicking on a top Favorites filter button.
  3. You can see a daily report of your selected keywords in the Favorite Keywords Report.

Favorite Keywords Report gives you a daily overview of your selected keywords. The main difference in this report is that you can see what exactly position was on a specified date and how position changed during a week and month.

Also, we added some new data to keyword overview popup. We added clicks, impressions and CTR metrics. Now you can view longer history of keyword rankings, but longer history you can see only with Standard and Premium subscribed plans.

We are continuing to remake our Reports section. The second new report this month is the Weekly All Websites Overview Report.

In this report, you can track all your websites performance in one place week by week. You can see average position, clicks and impressions during a week and how it changed comparing with previous week. If you have many websites this report is the top time saving and makes you well informed about all your SEO activity. Be sure to add all your websites in Websites Manager.

And finally, we added 2 new dashboards in Website Overview:

  1. Top Keywords by Search Volume.
  2. Top Keywords by Average position.

Let’s try these new reports and dashboards in your working environment and write us your feedback.

Also, stay tuned, we are working on many new updates now and great features will come next month too.

That’s all for September. If you have any question please ask it in a comments section below or write a question in Customer Support.

How to track your keyword rankings for FREE ??

Today we have many SEO tools which track your keyword rankings and all your SEO activity, but most of them are paid or inaccurate. Usually, SEO tool scrapes data from Google and then display it to their system. This way scraped results becomes personalized and inaccurate, it very depends on the user’s location, previous searches and so on. But there is a way to get actual keyword ranking positions from Google. Because Google itself provides this data with Google Search Console and Google Analytics (free tools). Both tools are great, but when you need to get keyword rankings or make more advanced SEO reports it becomes difficult to set up. Today I want to introduce you with awesome SEO tool which solves all these problems.

Let me introduce you with SeoPoz keyword rank tracker and SEO reporting tool.

With SeoPoz you can watch all your organic SEO traffic for free. You can track keyword rankings, how it changes over a time frame and set up impressive SEO reports with just a few clicks.

So how SeoPoz gets keyword rankings and all SEO data?

If you long time in SEO you should know such tools like Google Search Console and Google Analytics. These tools provided free of charge for webmasters, which allows them to check SEO performance and optimize the visibility of their websites. Also, Google provides free APIs of these tools.

SeoPoz gets keyword rankings from Google Search Console API and gets all SEO traffic data from Google Analytics API. This is why it can provide free keyword tracking up to 5000 keywords. If we compare with other SEO rank trackers, SeoPoz gives you 100 times more free keywords than other tools. Also because SeoPoz gets data from Google directly, it can provide the most accurate results.

Let’s look at how SeoPoz extracts data from Google Search Console and prepare it in a very comfortable way.

After you successfully connected your Google Search Console to SeoPoz platform you can access Keywords database (Image above). In this table, you can see all your keywords current rankings, change of position in a time frame, search volume, impressions, clicks, CTR and the date it was updated. Also, you can get more detailed ranking history by clicking on the left ‘Info’ button.

You can export all this data to Excel, PDF or CSV. Also, you can track your keyword ranking changes day by day, week by week or month by month. This feature you can find in the Reports section.

Seopoz provides many different SEO reports and quick dashboards. For example, you can select your favorite keywords and prepare reports only with them or get a report which keywords perform the best in last week, which has the most clicks or impressions.

And finally, you can set up automatic notifications to your email inbox. You can get daily, weekly or monthly keyword ranking changes, track which keywords appear in Google search results and which get lost.

Email notifications are separate for every website, so you can get only the most important ones.

Let’s see how email reports look like (Image below).

This awesome SEO tool makes you focused on what is happening with your website and how your SEO improvements work. Let’s try SeoPoz it really worth it!

Top 7 SEO Ranking Factors

1. Content relevance

Google’s job is to help users find what they’re looking for. When it comes down to it, that’s all they’re doing. So, having content or writing articles that answer very specific search terms, something somebody actually looking for is very important.

You can’t just write like one tip for fishing and hoping that’s gonna rank. It’s got to be a response to somebody’s really specific search.

2. Websites that are mobile-friendly

Google’s mobile-first index is now a reality, which means it’s drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers. If your site isn’t mobile-optimized you risk being out in the cold, in SEO terms at least.

3. Page speed (Especially Mobile Page speed)

Page load speed is becoming a more and more important ranking factor to Google, as more people use their mobile devices and this one is really hard.

Go to another browser right now and open up Google page speed insights and go check 1-2 pages on your website. If your page load speed for mobile is above 60, you’re doing extremely well. Most WordPress websites can even get there.

4. Domain age and Authority

If you have a domain that has been penalized in the past by user using really spammy techniques or you have a domain that is brand new, Google is not going to be able to attribute much trust and authority to your domain in the short term. It’s going to take some work to overcome this issue.

But over time as your domain get some history behind it, as you have more and more articles that are doing well with the user testing, as you get good high-quality links to other articles on your website. Then Google could trust your domain and hence you’ll be able to rank much higher, much faster. Even if you start a brand new website.

5. Content quality and length

Google’s search algorithm relies on keywords. These are the words and phrases searchers use when they’re looking for information. They’re also the words and phrases that describe the topics your site is about. Ideally, those will match up.

One negative SEO ranking factor to be aware of is duplicate content. For SEO, fresh, original content is always best. 

6. Quality backlinks

Page relevancy measures the thematic relevance of a website page’s content compared to the backlinked websites on that page. If you are working with another website to build a link to your website, it’s critical that there is thematic relevance within the content of that page.

Thematic relevance is defined as a measurement of how relevant a piece of content is to a particular keyword phrase, beyond simply determining if that keyword occurs in the content. If semantically relevant phrases, words, and themes exist within the page content, it’s considered thematically relevant and a high-quality backlink.

7. User experience

Using various SEO tactics can propel your website to the top of relevant SERPs, but the effort will go to waste if potential visitors are not provided with a quality browsing experience. Website owners should therefore focus on creating the best possible browsing experience as their first priority. 

The most important SEO metrics

Here I define the most important SEO metrics and show you how to watch them in SeoPoz platform.

1. Organic website traffic (clicks from search engine)

The main purpose of doing SEO is to gain more visitors to your website. All visitors who comes from search engines is called Organic traffic. This metric is essential in term of all your SEO activity.

In SeoPoz platform you can see your website’s organic traffic in Clicks column.

It’s not all your organic traffic, because we only count traffic from Google search engine and only traffic which leads from query search. Visitors from other search engines you can check in Google Analytics report.

While other metrics might show a trend, this metric gives you quantifiable proof that your efforts are actually bringing in more visitors.

2. Impressions & CTR

Impressions is a number of times your website has been listed in Google results page. In SeoPoz platform you can see your impressions in Impr. column.

CTR – Click Through Rate is another very important SEO metric. CTR showing how often people who see your website in Google results end up by clicking it. CTR calculated by this formula:

CTR indicates how well your content appeals to your audience.

3. Backlinks & Referring domains

One of the key SEO metrics determined by backlinks and referring domains. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile.

There is a strong correlation between your website rankings and number of Backlinks to your website.

4. Authority Metrics

The sheer number of backlinks isn’t enough. You want to measure the quality of the backlinks you’re building, as well as the increasing authority of your own site.

One of the most known authority metrics are Domain Authority (DA) & Page Authority (PA). This is the term coined by Moz to gauge the “authority” of a domain name on a scale of 0-100 (based on links, brand mentions, etc.). Another well known metric is Alexa Rank.

Alexa Rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis. Alexa Rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months.

5. Keyword Rankings

Keyword Position in Google search results. You can find very detailed report about keyword rankings in Keywords section.

Keyword Search Volume – is the number of searches that are expected for a keyword within a month.

6. Engagement Metrics

Bounce rate is the number of visitors who left your site without clicking any link (or hitting the ‘back’ button on the browser). This is expressed as a percentage.

Session duration is the amount of time visitors spend on your site on average.

Page views is the number of pages your users visit on average before leaving the site.

Top 5 Social Media Management Platforms

Social media management tools help you find more content to share. Use them to schedule posts at the perfect time, as well as measure the effectiveness of your campaigns. What’s more, they give actionable insights you can use to improve your social presence.

  1. Zoho Social

Zoho Social is a complete social media management platform for businesses and agencies. Manage multiple social channels, schedule unlimited posts, monitor keywords, and collaborate with your team—all from a single dashboard.

2. Buffer

Plan, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your brand.

3. Hootsuite

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

4. Sprout Social

Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

5. Agorapulse

Schedule your content, get reports, and engage followers with one simple tool.

SeoPoz Updates – 2019 July

This month we launched many updates on SeoPoz’s platform. Let’s see what’s new.

First of all we redesigned our Reports section. Now we have 3 reports for ranking changes.

  1. Daily Ranking Changes
  2. Weekly Ranking Changes
  3. Monthly Ranking Changes

These reports show your website ranking changes in particular period of time.

We designed these reports in mind that it would be easily navigated. You can navigate in any date by clicking on “Date” button and change it in calendar or just clicking on “Previous” and “Next” buttons.

We also added an option to send email notifications in various time frames.

Another update in Reports is that we moved our Google Analytics report in Reports section. Now you can find it down below.

And finally we redesigned Top Regions report and added it to Reports section too.

That’s all for July. If you have any question please ask it in a comments section below.

How to add your website to Google Search Console?

1. Sign into your Google account. Make sure you’re using your business (not personal) account if it’s a business website.

2. Go to Google Search Console.

3. Click on the properties selector.

4. Click “Add property” down below.

5. Select property type (Default is “Domain”).

6. Enter your domain and click “CONTINUE”.

7. Verify domain ownership via DNS record.

That’s all. If you don’t know how to verify your website via DNS record, you can alternatively choose “URL prefix” on step 5. It
allows multiple verification methods like FTP upload, HTML tag or Google Analytics.

6.2 Enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar. Click “CONTINUE”.

7.2 Pick a way to verify your own website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet) and verify your website ownership.

8. After successful ownership verification you will see this popup.

If your website supports both http:// and https://, add both as separate sites. You must also add each domain (for example,, and so on).

Top 5 SEO Software Platforms for Agencies

The phrase “SEO software platform” may be somewhat tough to pin down.

There ar such a lot of potential elements to associate SEO strategy that the task of covering all – and covering them well – in one platform could be a sizable task.

So initial of all, let’s draw some boundaries for our list.

When we say “SEO software platform” we tend to mean technologies that perform a minimum of the following:

Website crawler
Website audit
Keyword research
Keyword rank tracking
Content optimization
Competitor analysis
Backlink checker
Social media metrics
Analytics integrations

That is a broad spectrum of capabilities, however it’s what fashionable marketers need of associate SEO software package suite.

Where a platform maybe falls in need of being the business leader, search marketers might want to enrich their SEO software package suite with a specialised tool to complete this.

Ultimately, this list can highlight the areas within which every platform excels, to assist you navigate this competitive landscape.

So let’s start with our top 5 SEO platforms.

  1. Ahrefs

Audit your website, explore competitors, research keywords & backlinks – all in one place. Powered by seriously big data & trusted by top SEOs.

2. SEMrush

SEMrush is an online visibility management platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketers worldwide, SEMrush offers solutions for SEO, PPC, content, social media and competitive research.

3. Moz

Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.

4. WebCEO

WebCEO offers 15 online SEO tools for site owners, SEO agencies and in-house SEO teams. Use white-label SEO tools on your domain and offer branded SEO reports.

5. CognitiveSEO

The cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.

What is the best free SEO tools?

Website Crawler –

SEO & Website Analysis –

SEO Audit Tool –

SEO Performance Report –

Keyword Rank Tracker –

Visitors Analytics –

Keyword Search Volume Tool –

Page Speed Tool –

Backlink Checker –

Backlink Analysis Tool –

Serp Checker –

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