SEO Metrics and KPIs are values used by marketing teams to measure the performance of their website for organic search results. Search engine optimization is a core function for any marketing team. In order for teams to really understand their search marketing performance, it’s important to measure SEO metrics and track changes month over month. This analysis can help determine top performing pages, top converting keywords, and areas of your website that need to be optimized for search.
Your Google Analytics data is only truly helpful when it provides you with information you can use to improve your site. Which is tough…because Google Analytics isn’t always the easiest tool to navigate, right? But with the SEO dashboard, you’ll be able to see all the most important information for your site from one convenient location.
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