The most important SEO metrics

Here I define the most important SEO metrics and show you how to watch them in SeoPoz platform.

1. Organic website traffic (clicks from search engine)

The main purpose of doing SEO is to gain more visitors to your website. All visitors who comes from search engines is called Organic traffic. This metric is essential in term of all your SEO activity.

In SeoPoz platform you can see your website’s organic traffic in Clicks column.

It’s not all your organic traffic, because we only count traffic from Google search engine and only traffic which leads from query search. Visitors from other search engines you can check in Google Analytics report.

While other metrics might show a trend, this metric gives you quantifiable proof that your efforts are actually bringing in more visitors.

2. Impressions & CTR

Impressions is a number of times your website has been listed in Google results page. In SeoPoz platform you can see your impressions in Impr. column.

CTR – Click Through Rate is another very important SEO metric. CTR showing how often people who see your website in Google results end up by clicking it. CTR calculated by this formula:

CTR indicates how well your content appeals to your audience.

3. Backlinks & Referring domains

One of the key SEO metrics determined by backlinks and referring domains. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile.

There is a strong correlation between your website rankings and number of Backlinks to your website.

4. Authority Metrics

The sheer number of backlinks isn’t enough. You want to measure the quality of the backlinks you’re building, as well as the increasing authority of your own site.

One of the most known authority metrics are Domain Authority (DA) & Page Authority (PA). This is the term coined by Moz to gauge the “authority” of a domain name on a scale of 0-100 (based on links, brand mentions, etc.). Another well known metric is Alexa Rank.

Alexa Rank is a measure of website popularity. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis. Alexa Rank is calculated using a proprietary methodology that combines a site’s estimated traffic and visitor engagement over the past three months.

5. Keyword Rankings

Keyword Position in Google search results. You can find very detailed report about keyword rankings in Keywords section.

Keyword Search Volume – is the number of searches that are expected for a keyword within a month.

6. Engagement Metrics

Bounce rate is the number of visitors who left your site without clicking any link (or hitting the ‘back’ button on the browser). This is expressed as a percentage.

Session duration is the amount of time visitors spend on your site on average.

Page views is the number of pages your users visit on average before leaving the site.

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Top 5 Social Media Management Platforms

Social media management tools help you find more content to share. Use them to schedule posts at the perfect time, as well as measure the effectiveness of your campaigns. What’s more, they give actionable insights you can use to improve your social presence.

  1. Zoho Social

Zoho Social is a complete social media management platform for businesses and agencies. Manage multiple social channels, schedule unlimited posts, monitor keywords, and collaborate with your team—all from a single dashboard.

2. Buffer

Plan, collaborate, and publish thumb-stopping content that drives meaningful engagement and growth for your brand.

3. Hootsuite

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

4. Sprout Social

Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

5. Agorapulse

Schedule your content, get reports, and engage followers with one simple tool.

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SeoPoz Updates – 2019 July

This month we launched many updates on SeoPoz’s platform. Let’s see what’s new.

First of all we redesigned our Reports section. Now we have 3 reports for ranking changes.

  1. Daily Ranking Changes
  2. Weekly Ranking Changes
  3. Monthly Ranking Changes

These reports show your website ranking changes in particular period of time.

We designed these reports in mind that it would be easily navigated. You can navigate in any date by clicking on “Date” button and change it in calendar or just clicking on “Previous” and “Next” buttons.

We also added an option to send email notifications in various time frames.

Another update in Reports is that we moved our Google Analytics report in Reports section. Now you can find it down below.

And finally we redesigned Top Regions report and added it to Reports section too.

That’s all for July. If you have any question please ask it in a comments section below.

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How to add your website to Google Search Console?

1. Sign into your Google account. Make sure you’re using your business (not personal) account if it’s a business website.

2. Go to Google Search Console.

3. Click on the properties selector.

4. Click “Add property” down below.

5. Select property type (Default is “Domain”).

6. Enter your domain and click “CONTINUE”.

7. Verify domain ownership via DNS record.

That’s all. If you don’t know how to verify your website via DNS record, you can alternatively choose “URL prefix” on step 5. It
allows multiple verification methods like FTP upload, HTML tag or Google Analytics.

6.2 Enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar. Click “CONTINUE”.

7.2 Pick a way to verify your own website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet) and verify your website ownership.

8. After successful ownership verification you will see this popup.

If your website supports both http:// and https://, add both as separate sites. You must also add each domain (for example,, and so on).

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Top 5 SEO Software Platforms for Agencies

The phrase “SEO software platform” may be somewhat tough to pin down.

There ar such a lot of potential elements to associate SEO strategy that the task of covering all – and covering them well – in one platform could be a sizable task.

So initial of all, let’s draw some boundaries for our list.

When we say “SEO software platform” we tend to mean technologies that perform a minimum of the following:

Website crawler
Website audit
Keyword research
Keyword rank tracking
Content optimization
Competitor analysis
Backlink checker
Social media metrics
Analytics integrations

That is a broad spectrum of capabilities, however it’s what fashionable marketers need of associate SEO software package suite.

Where a platform maybe falls in need of being the business leader, search marketers might want to enrich their SEO software package suite with a specialised tool to complete this.

Ultimately, this list can highlight the areas within which every platform excels, to assist you navigate this competitive landscape.

So let’s start with our top 5 SEO platforms.

  1. Ahrefs

Audit your website, explore competitors, research keywords & backlinks – all in one place. Powered by seriously big data & trusted by top SEOs.

2. SEMrush

SEMrush is an online visibility management platform ensuring businesses get measurable results from online marketing. Trusted by over 3,000,000 marketers worldwide, SEMrush offers solutions for SEO, PPC, content, social media and competitive research.

3. Moz

Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.

4. WebCEO

WebCEO offers 15 online SEO tools for site owners, SEO agencies and in-house SEO teams. Use white-label SEO tools on your domain and offer branded SEO reports.

5. CognitiveSEO

The cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.

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What is the best free SEO tools?

Website Crawler –

SEO & Website Analysis –

SEO Audit Tool –

SEO Performance Report –

Keyword Rank Tracker –

Visitors Analytics –

Keyword Search Volume Tool –

Page Speed Tool –

Backlink Checker –

Backlink Analysis Tool –

Serp Checker –

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What is an SEO dashboard?

SEO Dashboard Overview

A good SEO dashboard will supercharge content marketing teams, ensuring that they are taking advantage of every opportunity to perform well in search engines. Our customers are businesses that survive based on their performance in SEO and we’ve compiled this list of dashboard functionality and best practices into a single article you can share with your teammates.

The SEO Dashboard is an important part of any online marketer’s arsenal. SEO or search traffic is that is essentially a harvesting of existing customer demand for what you have to sell. Therefore, it is something that almost every business needs to do well. There are many factors that go into a successful SEO strategy. A good SEO dashboard will encapsulate many, if not most, of these concepts into a single source of information of your team.

What is an SEO dashboard?

At a minimum, it will do the following:

  1. Tell you what your customers or potential customers are searching for online
  2. Spy on your competitors’ websites and content so you can outperform them
  3. Track your existing traffic across all traffic channels, such as organic search (SEO), paid ads, email, direct, social, and more
  4. Show you how you rank in the search engines and provide prioritization for improving your rankings on the keywords that matter most to your business.
  5. Show how many and what type of other websites link back to both your website and your competitor’s websites
  6. Help you forecast how much traffic you can drive to your site by creating targeted content for keywords that matter to you
  7. Reveal your best and worst performing content so you can make improvements and celebrate wins

There many more things that companies should pay attention to when building SEO campaigns but the above serves as a good list of minimum things that should exist in your SEO dashboard.

Why use SEO-specific platforms such as SeoPoz?

There are many options, of course, so you should do your research. If you’re just getting started, you should start understanding the data that can be found in Google Analytics and Google’s Search Console. These are two, great, free tools that you should use and understand in order to build up your insights. Once you have set up both of these tools, SeoPoz can easily pull in both Google Analytics and Search Console Data as data sources to help you build out your dashboard.

Your dashboard home page provides both high-level information for quick overviews, as well as deeper insights through interactive charts and tables. Your dashboard home page has filters that will allow you to customize your data to ensure you’re getting the views you need for your brand, team, or reporting.

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