The 15 Most Important Social Marketing KPIs You Should Track

person holding iphone showing social networks folder

In the realm of social media marketing, Key Performance Indicators (KPIs) play a crucial role in measuring the effectiveness of your strategies and campaigns. By tracking these KPIs, marketers can gain valuable insights into their social media performance, audience engagement, and overall impact on business goals. In this article, we’ll explore the 15 most important … Read more

10+ Social Media Metrics that Matter to Digital Marketers in 2021

Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. An average user spends about 2 hours and 29 hours on social media each day. 99% of all social media users are accessing platforms via their mobile devices, at least at some point. Facebook continues to … Read more